48.2% take 1- 3 hours

take your time to write quality content Research in the United States has found that there is significant variability in the time that bloggers take to craft high quality content. Headline findings were as follows: 1 hour – 7-7% 1-2 hours – 24.7% 2-3 hours – 23.5% 3-4 hours – 19% 4-6 hours – 13.3% […]

take your time to write quality content Research in the United States has found that there is significant variability in the time that bloggers take to craft high quality content. Headline findings were as follows: 1 hour – 7-7% 1-2 hours – 24.7% 2-3 hours – 23.5% 3-4 hours – 19% 4-6 hours – 13.3% 6+ hours – 11.9% It can take a great deal of time to craft a high quality blog post. Of course, there are strategies you can employ to minimise the time it takes. These include:  writing on subjects you know a lot about; writing a series on the same general subject; accessing the same research; keeping the article short; and developing your writing skills. More importantly however, what makes a blog a quality blog? There are a number of factors. One of those involves ensuring that the article is easy to read. For example: Sign…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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