target the people with the money There is a notion out there that people under 50, and especially those under 25 have the greatest propensity to spend. The fact is, however, that much of the income of people aged 25 – 50 is spent on their mortgage, children’s school fees, and utilities required to run […]

target the people with the money There is a notion out there that people under 50, and especially those under 25 have the greatest propensity to spend. The fact is, however, that much of the income of people aged 25 – 50 is spent on their mortgage, children’s school fees, and utilities required to run a household, and while people under 25 spend often, they do not spend a lot (they do not have a lot to spend). The fact is, the bulk of Australia’s wealth lies with people over 50 years of age. The RBA reports the following average net wealth of Australians by age group: 15 – 24 – $100,000 25 – 34 – $210,000 35 – 44 – $500,000 45 – 55 – $900,000 55 – 64 – $1,100,000 65 – 74 – $1,000,000 75 plus – $820,000 These findings suggest two things: The greatest wealth is…