learn from the catholic church The Professor of Clinical Marketing at NYU, and one of the world’s leading experts on branding, recently predicted that 10 years from now there will only be two categories of brand – luxury and retail. He is predicting the end of branding as we know it. That said, as at […]

learn from the catholic church The Professor of Clinical Marketing at NYU, and one of the world’s leading experts on branding, recently predicted that 10 years from now there will only be two categories of brand – luxury and retail. He is predicting the end of branding as we know it. That said, as at October 2018, there is still considerable merit in building a strong brand – whether it be a personal brand, a product brand, or a corporate brand. But how do you build the optimal brand? This is the third of 5 thoughts addressing this question. Around the world, Catholic priests have been found guilty of rape and abuse of children. Around the world, senior members of the Catholic clergy, right through to the Pope, have been covered up child rape and abuse. Historically, it was the Catholic church that was responsible for the Inquisition and siding…