INSECURITY IS AN IDENTIFIABLE AND MANAGEABLE DRIVER OF BEHAVIOUR While we all have differing levels of insecurity, every human on the planet (even Donald Trump) is insecure about something. I am sure even you, dear reader feel insecure about something. There is a common misconception that successful people, people with good people skills and great […]

INSECURITY IS AN IDENTIFIABLE AND MANAGEABLE DRIVER OF BEHAVIOUR While we all have differing levels of insecurity, every human on the planet (even Donald Trump) is insecure about something. I am sure even you, dear reader feel insecure about something. There is a common misconception that successful people, people with good people skills and great sales people are perfectly confident. These are however misconceptions. All people feel insecure about something or at some time. Insecurity is one of 25 drivers of human behaviour I will address over the next five weeks. As outlined in the lead article to this week’s THE REPORT, insecurity is a critically important driver of human and therefore consumer behaviour, it directly impacts on the success of your business – and will almost always have a greater impact that reality. Consider: There is research to suggest that one of the main reasons mothers drive their children…