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Tuesday, July 31, 2018

I have been blogging on marketing related topics for 4 years now. I have attracted a significant audience of loyal readers. Thank you! I have talked a lot about the importance of being customer centric, and now, I want to start walking the talk by writing about the subjects my readers are interested in. Please […]

I have been blogging on marketing related topics for 4 years now. I have attracted a significant audience of loyal readers. Thank you! I have talked a lot about the importance of being customer centric, and now, I want to start walking the talk by writing about the subjects my readers are interested in. Please email me on [email protected] and tell me what you would like me to write about! Give me the topic and I will research and write about it. Thank you again John

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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