I was watching a rare glimpse of AFL the other night and noticed a television commercial for a prominent builder. The key selling points addressed in this, and subsequent commercials I saw were: Age Quality I could not help but think how much of a waste the commercials were. It is my perception that the […]

I was watching a rare glimpse of AFL the other night and noticed a television commercial for a prominent builder. The key selling points addressed in this, and subsequent commercials I saw were: Age Quality I could not help but think how much of a waste the commercials were. It is my perception that the brand concerned has a good reputation and produces a good product. That perception is based on discussions with members of the group that own the brand. That said, I see no value in promoting the age of a business or boldly touting the quality of the product it produces. In my view such messages could have merit if packaged well but generally have no merit when communicated in advertising.   Certainly in my view promoting the age of this business and touting the quality of its product in this commercial was, in my view: Of…