1,200,000 and growing

lift your game or die There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich will opportunities. This is the last of five thoughts considering some of those opportunities. There are a number of very […]

lift your game or die There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich will opportunities. This is the last of five thoughts considering some of those opportunities. There are a number of very good reasons why retail sales are under pressure in Australia today. These include: International brands entering the country Online shopping A shift from buying goods to buying experiences The high cost of utilities It is the first of these issues I will explore here. In the past 5 years we have seen a plethora of international brands (retail and other sectors) enter the Australian market. Among these have been retail giants Zara and H&M. These followed earlier entrants such as Costco and Ikea. They will, in turn, be followed my more international brands such as…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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