target seniors with what they buy It should be clear from previous articles in this series that there is merit in targeting seniors. However, the question remains, what exactly are they buying, and what should you target them with? The starting point is to consider what they search for information about online. Research suggests that […]

target seniors with what they buy It should be clear from previous articles in this series that there is merit in targeting seniors. However, the question remains, what exactly are they buying, and what should you target them with? The starting point is to consider what they search for information about online. Research suggests that this includes the following: Health and medical information – 15% Travel information – 14% Both health and travel are significant expenditure areas for seniors and baby boomers. But, of course, it does not stop there. What do seniors do? Well: 10% of all golf players are over 65 60% of all members of clubs are over 55 Clubs are increasingly an older person’s activity Consider also: 40% of baby boomers are increasing their expenditure on in-home entertainment Baby boomers contribute 40% of all expenditure on pets in the US The areas of declining spending are…