18 minutes and you have the impact of ted

avoid the bad habits of parents at weddings This is the fourth of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not […]

avoid the bad habits of parents at weddings This is the fourth of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not genetic. Great speakers develop as the result of the right attitude and outlook, skills training, and practice. Have you ever attended a wedding and been forced to endure a speech by a proud parent that goes on and on, referring to things you have no interest in, and telling jokes that require 3 more drinks than you have had to find funny? I was sent a ‘clip’ recently of a speech Vladimir Putin made to the Russian parliament. It was four hours in length. Setting aside the first two rows, fearful of being noticed, how…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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