pay more attention to quality This is the fifth in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate […]

pay more attention to quality This is the fifth in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate the importance of the visual aspects of communication. Research reported by INC.com found that while the average person gets distracted after just 8 seconds, many others may be distracted in as little as 2.8 seconds. It was also reported that: 81% of people skim online content and fail to engage in any depth The average consumer reads no more than 20 – 28% of content The average person takes only 50 milliseconds to form a first impression These findings suggest three things: Quality is critical Economy is critical Visuals are critical If consumers are to…