The importance of social media has been discussed earlier in this paper. However, there is an aspect of social media usage that warrants further discussion, and that is the cause. The average social media user in the world today (drawn from the 42% of the world’s population using social media) spends 2hours 22 minutes a […]

The importance of social media has been discussed earlier in this paper. However, there is an aspect of social media usage that warrants further discussion, and that is the cause.The average social media user in the world today (drawn from the 42% of the world’s population using social media) spends 2hours 22 minutes a day or around 16 hours a week on social media. Why is this?There may be a number of reasons – but the most significant is the need to connect.Human beings are social animals and connection is fundamental, not just to our happiness, but, to our very survival. Indeed, listed in order of importance the three biggest factors in determining life expectancy in 2019 are: Connection Environment Genetics  In terms of life expectancy, noting is more important than feeling connected with other people – lovers, friends, and relatives. The unfortunate fact is that social media is very…