maximise your conversion rates As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have […]

maximise your conversion rates As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the first of ten THOUGHTS addressing our priorities for 2019. Some years ago, a client called me and suggested that he needed to increase his advertising spend. Thinking it was already high, I asked him why? Not surprisingly, he answered – because sales are falling. On analysis, I found that sales were, indeed, falling. However, this was not due to a lack of advertising. In fact, his advertising spend per sale was already far too high. After a review, I established that what had…