QUESTION – how do I maximise conversion rates? THOUGHT – Maximise qualified enquiries! Research suggests that just 22% of businesses are satisfied with their conversion rates. This indicates that the vast majority of businesses – 78% are not. To maximise conversion rates, you first have to maximise the number of qualified enquiries. This issue was […]

QUESTION – how do I maximise conversion rates? THOUGHT – Maximise qualified enquiries! Research suggests that just 22% of businesses are satisfied with their conversion rates. This indicates that the vast majority of businesses – 78% are not. To maximise conversion rates, you first have to maximise the number of qualified enquiries. This issue was addressed at length in the five THOUGHTS published last week. To maximise qualified enquiries – or the level of genuine prospects: Define what constitutes a qualified leadDefine your value proposition preciselyFrame your value proposition wellEducate your audienceMake enquiring as easy as possibleStrategically automateTarget small marketsFocus, focus, and then focusGo back to first principlesReview your agency arrangements To maximise sales, it is important to maximise enquiries. To secure sales as cost effectively as possible, it is critical to ensure that enquiries generated are as likely to purchase as possible. Poorly qualified enquiries are harder to convert,…