translate values into behaviour There is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the sixth of 10 THOUGHTS addressing ethics, values, and CSR in marketing. A 2018 study in the United States found that 90% of businesses have a clearly […]

translate values into behaviour There is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the sixth of 10 THOUGHTS addressing ethics, values, and CSR in marketing. A 2018 study in the United States found that 90% of businesses have a clearly defined set of core values – things they believe in, core principles of doing business. This survey found that only 22% of organisations could claim that 60% or more of their employees knew these values. Some 29% of those with values reported that few, if any, staff members knew the values. My experience throughout Australia, and especially in Western Australia, is that a much smaller percentage of businesses have documented values, far fewer employees know the values where they exist, and still fewer understand the implications of the values in terms of their day to…