SOCIAL FACTORS LEAD TO MIRRORING BEHAVIOUR WHICH DRIVES PURCHASES Like many studies before it research in 2013 found evidence of children mimicking the behaviour of others. Indeed some 25 of the 26 participants demonstrated such behaviour. What starts as mimicry in children develops into mirroring as people go older. Put simply, research shows a high […]

SOCIAL FACTORS LEAD TO MIRRORING BEHAVIOUR WHICH DRIVES PURCHASES Like many studies before it research in 2013 found evidence of children mimicking the behaviour of others. Indeed some 25 of the 26 participants demonstrated such behaviour. What starts as mimicry in children develops into mirroring as people go older. Put simply, research shows a high propensity for human beings to bow to social models and mimic or mirror the behaviour of those around them. Stanford University research sort the quantify the impact of ‘social’  on purchase behaviour and more specifically determine whether watching another person make a purchase has a significant impact on an individual’s purchase behaviour. This highly controlled research gave rise to a number of interesting findings, including the following: An individual’s purchase behaviour is significantly impacted by watching another individual make a purchase. The propensity of the second individual to purchase increases significantly. An individual’s spending level…