take a good look at interactive emails Email marketing is so ubiquitous now that it is annoying. The fact is however, if done well, it works and doing it well may well require understanding the trends. More than 1200 US marketers surveyed by Litmus cited interactive email as the biggest email trend in 2017. Interactive […]

take a good look at interactive emails Email marketing is so ubiquitous now that it is annoying. The fact is however, if done well, it works and doing it well may well require understanding the trends. More than 1200 US marketers surveyed by Litmus cited interactive email as the biggest email trend in 2017. Interactive emails might involve the incorporation of animation, dynamic elements that can change after an email is sent, or combinations of the two. Very often an interactive email pulls pulls some of the interactions from the landing page into the email. It might even incorporate an add to cart capability. Interactivity in addition to being engaging, reduces the barriers to engagement. The next three most cited trends making email more effective were: Big data personalisation – 21.6% HTML video – 17.5% Automated emails – 14.4% Omnichannel experiences – 10.8% Encryption – 8.7% All of these trends…