29.6% no god

beware fallacies we take for granted The 2016 census cost the Australian tax payer a small fortune. Despite issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. The census found that nearly 30% of Australians identify as having no religion. There are, […]

beware fallacies we take for granted The 2016 census cost the Australian tax payer a small fortune. Despite issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. The census found that nearly 30% of Australians identify as having no religion. There are, of course, many more who identify as being Christian or another religion despite never attending church. Indeed, other research has found that only 15% of Australians go to a place of worship more than once a month. Only 22.6% of Australians identify as Catholic, and 13.3% identify as Anglican. This brings into question the notion that Australia is a Christian nation. Perhaps the most interesting finding of the census was that only 2.6% of Australians identify as Muslim. So much for the Islamic invasion. There is no Muslin or Islamic invasion. Australia is an increasingly…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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