learn to target seniors and bb According to the Australian Bureau of Statistics, there are 24.3 Australians, 3.4 million of whom are aged 65 years and over. A further 2.9 million are aged 55 – 65, the baby boomers. Baby boomers and seniors are a significant market in Australia. They are also a rapidly growing […]

learn to target seniors and bb According to the Australian Bureau of Statistics, there are 24.3 Australians, 3.4 million of whom are aged 65 years and over. A further 2.9 million are aged 55 – 65, the baby boomers. Baby boomers and seniors are a significant market in Australia. They are also a rapidly growing market. It is estimated that the number of seniors (aged over 64) will increase 16% by 2020, and the growth rate in the number of people aged 55 – 64 is likely to be around 7%. While immigration contributes to this growth, the primary driver is an aging population.  The life expectancy of Australians has increased by an average of 20 years since 1900. We can now expect to live to in excess of 85 years. At the same time, the birthrate has fallen below the replacement level. Australia is getting older, and Australian business…