target image conscious consumers This is the fourth of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated in social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of.A recent Australian survey found that 3.7 million Australians over the age […]

target image conscious consumers This is the fourth of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated in social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of.A recent Australian survey found that 3.7 million Australians over the age of 14 consider themselves to be image conscious. That is, they consider it important to be a trendsetter, stand out from the crowd, look stylish, and wear distinctive (generally ‘label’) clothing. This market is thought to be growing at a rate of 3.5% per annum. Given the potential reluctance of consumers to admit to being ‘image conscious’, it would not be surprising if the number in this segment was actually greater than reported and the growth rate faster. The image conscious Australian is now considered a powerful market segment and its members are seen as…