Love at first site might be more important and common than you think. Certainly research suggests that the impression we develop of an individual for the long term is largely established in the first 30 seconds of contact. In this first thirty seconds, drawing on a range of sources we take in the information we […]

Love at first site might be more important and common than you think. Certainly research suggests that the impression we develop of an individual for the long term is largely established in the first 30 seconds of contact. In this first thirty seconds, drawing on a range of sources we take in the information we need to for an initial impression. That is not perhaps surprising. What might be more surprising now ever is the extent to which we apply selective attention and a sophisticated rationalisation process – not to test our initial impression – but to confirm it. After the first 30 seconds we largely see what we want to see and interpret much of the incoming data in the parameters of our original impression. So, whoever it was that said – FIRST IMPRESSIONNS ARE everything was closer to the truth than many of us may have thought. Selective…