$335 billion by 2025

Research completed in 2018 suggests that the ‘sharing economy’ will have a combined turnover of $335 billion by 2025. Subsets of the sharing economy include: Accommodation renting (e.g. Air BNB) Crowdfunding (e.g. Kick Starter) Ride sharing (e.g. UBER) I would argue that what we call the ‘sharing economy’ is better referred to as the ‘collaborative […]

Research completed in 2018 suggests that the ‘sharing economy’ will have a combined turnover of $335 billion by 2025. Subsets of the sharing economy include: Accommodation renting (e.g. Air BNB)Crowdfunding (e.g. Kick Starter)Ride sharing (e.g. UBER) I would argue that what we call the ‘sharing economy’ is better referred to as the ‘collaborative economy’ which, in turn, has three subsets: The sharing economy – where assets or resources are sharedThe redistribution economy – where assets or resources are redistributedThe renting economy – where underutilised assets are rented Under this revised definition: Sharing includes the likes of – Ride Share – where two or more people share a vehicleRedistribution includes the likes of – Gumtree – where second-hand goods are soldRenting includes the likes of – Quipmo – peer to peer equipment renting The commonality in all of these economies is peer to peer activity. Often, there is a major corporation…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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