35% talk – 65% listening

have a conversation This is the third of five thoughts dealing with professional presentations and public speaking. An Australian survey found that 70% of executives believe that good presentation skills are critical to professional advancement. Despite the widely acknowledged importance of presentation skills, this slightly arrogant but award- winning speaker finds that most executives present […]

have a conversation This is the third of five thoughts dealing with professional presentations and public speaking. An Australian survey found that 70% of executives believe that good presentation skills are critical to professional advancement. Despite the widely acknowledged importance of presentation skills, this slightly arrogant but award- winning speaker finds that most executives present badly. In an earlier thought, I discussed strategies for reducing the fear associated with public speaking or making a presentation. One such strategy involves not making a speech but, instead, having a conversation. Indeed, it is often said that a great presentation is 35% speaking and 65% listening. Listening involves listening with the ears and with the eyes. It is useful to seek input, and when you do, it is important to take it into account. It is also important to observe body language. The goal is to communicate and, by definition, this is a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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