embrace the changing face of mobile Research undertaken by America business publication, The Insider, found that there are some 7.22 billion mobile devices in use in the world in 2017. That same research found the following trend in wearable mobile devices: 2105 – 2 billion 2106 – 3 billion 2017 – 4 billion The use […]

embrace the changing face of mobile Research undertaken by America business publication, The Insider, found that there are some 7.22 billion mobile devices in use in the world in 2017. That same research found the following trend in wearable mobile devices: 2105 – 2 billion 2106 – 3 billion 2017 – 4 billion The use of wearable mobile devices is growing at the rate of around a billion per year. The number of wearable devices now exceeds the number of nonwearable devices. The implications of this trend are numerous, and include: A substantially increased reliance on mobile devices Increased instore usage of mobile devices The need for marketers to develop platforms that work on these devices The number of mobile devices and their use will continue to grow, and many more will be wearable. Some 80% of millennials now use mobile devices instore as part of the purchase process. Wearable…