devote resources to over 60s If you have time to waste, watch commercial television one night. In addition to noticing the declining quality of much of the advertising, you may also note that most commercials target and feature people under 40. You could be excused for thinking that there are very few people on the […]

devote resources to over 60s If you have time to waste, watch commercial television one night. In addition to noticing the declining quality of much of the advertising, you may also note that most commercials target and feature people under 40. You could be excused for thinking that there are very few people on the planet over 50 years of age, and even fewer over 70 years of age.  You would be excused for thinking that only young people buy. It is interesting to consider the following statistics: By 2040 there will be more people on the planet over 60 than under 60 By 2050 there will be twice as many people over 60 than under 60 The number of people over 60 will increase 2.5 times by 2050 It is true to say that in 2017 there are more people under 60 than there are over 60. However, there…