QUESTION – how do I maximise the average sale per customer? THOUGHT – think strategically about your product I cannot recall reading a marketing strategy, and i have read hundreds, that directly addresses the average sale per customer or, more importantly, strategies for maximising that average sale. Does your strategy directly address how you intend […]

QUESTION – how do I maximise the average sale per customer? THOUGHT – think strategically about your product I cannot recall reading a marketing strategy, and i have read hundreds, that directly addresses the average sale per customer or, more importantly, strategies for maximising that average sale. Does your strategy directly address how you intend to maximise the average sale per customer and therefore the return on your investment in marketing. If not, why not? Once you have invested to get the customer to the point of wanting to make a purchase, surely it makes sense to have in place, strategies that will ensure you leverage your value proposition to extract as much revenue as possible from the customer – and maximise satisfaction in the process. Few things are more important in terms of maximising both the number and size of sales than your value proposition. Your value proposition is…