QUESTION – how do I maximise conversion rates? THOUGHT 4 – be first and make it easy! A recent survey highlighted a tendency for consumers to buy from the first vendor with whom they make contact. Some 40% of respondents reported buying from the first vendor with whom they engaged. This did not mean that […]

QUESTION – how do I maximise conversion rates? THOUGHT 4 – be first and make it easy! A recent survey highlighted a tendency for consumers to buy from the first vendor with whom they make contact. Some 40% of respondents reported buying from the first vendor with whom they engaged. This did not mean that they did not talk to others, just that they tended to purchase from the first. Being the first to engage seems to matter. In maximising conversion rates, it is important to be the first vendor to respond to an enquiry. This means getting response times right down. This is true for both telephone and online/email. It is critical to know what your response times are and do what you can to drive them down. This is all part of making it as easy as possible for qualified customers to make a purchase. In the last…