QUESTION – how do I present to win?THOUGHT – question the protestations of guy kawasaki Many readers would have watched Guy Kawasaki’s highly entertaining TED talk in which he highlighted and recommended what he called, and indeed others have called, the 10 – 20 – 30 rule. Sounds clever, does it not?  It sounds clever, […]

QUESTION – how do I present to win?THOUGHT – question the protestations of guy kawasaki Many readers would have watched Guy Kawasaki’s highly entertaining TED talk in which he highlighted and recommended what he called, and indeed others have called, the 10 – 20 – 30 rule. Sounds clever, does it not?  It sounds clever, even without knowing what it means. According to Guy, it means that a presentation, and especially a pitch deck, should: Include no more than 10 slidesTake no more than 20 minutes to deliverUse not less than 30-point type I would argue that all three rules are bullshit! The number of slides will depend on how the slide show is used. If for example it involves a series of images (for example), that you flick through quickly, it can involve many more than 10 slides. The idea length of the presentation will depend on the quality…