consumers are changing channelsThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the eighth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others […]

consumers are changing channelsThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the eighth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth in smarter and smarter technology, and the increasing complexity of the markets in which we operate. Facebook remains the king of social media. In Australia, the top 5 social media channels are: Facebook – 15,000,000YouTube – 15,000,000Instagram – 9,000,000What’s App – 5,000,000Linked In – 4,200,000 While these numbers demonstrate the pre-eminence of Facebook, it is also interesting to note: YouTube is also dominant, perhaps reflecting the growing use of videoInstagram is now 3rd and growing much faster than Facebook These top-line…