leverage innovation to establish a competitive advantage In a country like Australia, where ongoing research and development and resulting innovation are minimal, innovation can become a strategic competitive advantage. In a country where few businesses are viewed as innovative, building innovation into a brand, can create a powerful competitive advantage. When is the last time […]

leverage innovation to establish a competitive advantage In a country like Australia, where ongoing research and development and resulting innovation are minimal, innovation can become a strategic competitive advantage. In a country where few businesses are viewed as innovative, building innovation into a brand, can create a powerful competitive advantage. When is the last time you saw innovation in the residential construction market? I have worked extensively in this sector across the country, and I have never seen it. When is the last time you saw true innovation in the property development industry? Again, I have worked extensively in this industry, and I have seen little evidence of it. Given that 84% of consumers are attracted to an innovative brand, does this not create an opportunity for an innovative builder or developer?  The same is true for many other industries. What consumer-focused industry in Australia would you consider innovative? A…