look for opportunities in fears and concerns One of my favourite innovators is James Dyson, the engineer behind the Dyson vacuum cleaner and many other fantastically successful products. Sir Jimmy understood that one of the best pathways to successful products is to identify and solve problems. He has spent years of his life observing the […]

look for opportunities in fears and concerns One of my favourite innovators is James Dyson, the engineer behind the Dyson vacuum cleaner and many other fantastically successful products. Sir Jimmy understood that one of the best pathways to successful products is to identify and solve problems. He has spent years of his life observing the behaviour of others, identifying problems, and solving them better and often before anyone else. He identified all the problems associated with vacuuming, and then engineered a machine that solved most of those problems. He then identified some more issues and addressed them, delivering a better and better vacuum cleaner and amassing a fortune in the process. Identifying and solving problems is a key to effective innovation and effective marketing. This is true in all markets and all sectors. A survey conducted by Mission Australia in 2016, looked at the concerns and fears of young Australians.…