45% of people more likely to buy android if in IT   understand the complexity of personal factors Why do people buy what they buy? Why do they buy in the first place? What factors, other than the product, price, access and promotion, influence purchase behaviour?There are two primary drivers of consumer behaviour – needs […]

45% of people more likely to buy android if in IT   understand the complexity of personal factors Why do people buy what they buy? Why do they buy in the first place? What factors, other than the product, price, access and promotion, influence purchase behaviour?There are two primary drivers of consumer behaviour – needs and influencers. This is the fourth of 5 thoughts addressing the needs and influencers driving purchase behaviour. Marketing strategies must be developed with due consideration given to each of these factors. Personal factors are, not surprisingly, a significant influencer of consumer behaviour. Personal factors include: Age and stage in the lifecycle Occupation and associated education Financial and economic status Self-concept and personality Not surprisingly, age and stage in the lifecycle influence purchase behaviour. Along with gender, these are probably the most commonly considered factors. They are also the easiest to quantify. Occupation and associated education,…