opportunity 33 of 150 If we are trying to maximise the number of human beings that purchase our product, the amount they will pay it, or the frequency with which they will buy it – it stands to reason that it would pay to understand those human beings. So, what do we know about human […]

opportunity 33 of 150 If we are trying to maximise the number of human beings that purchase our product, the amount they will pay it, or the frequency with which they will buy it – it stands to reason that it would pay to understand those human beings. So, what do we know about human beings and, more specifically, consumers and potential consumers of our products? Where are the opportunities? An interesting opportunity exists to embrace the ‘recency effect’. Research has shown, time and again, that the last thing we remember from every connection with a business or experience is the last thing that happened. This same research has suggested that particularly bad experiences can leave a positive impression if the final event is very positive. A study in the United States found that even a colonoscopy, which most people dreaded, and some feared, could leave a positive impression if…