leverage the power of customer analytics The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options […]

leverage the power of customer analytics The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and the number of international brands offering great customer experience grows, so all businesses must focus on offering customers a unique and engaging experience. This is the fourth of five thoughts on this subject. An earlier thought highlighted the importance and potential of personalising the customer experience. Personalising the customer experience is facilitated by data. The more a business knows about its customers and potential customers, the more the experience can be personalised. Despite this, research suggests that only 48% of businesses have the systems required to gather and analyse customer data in a…