understand the opportunity that is affiliate marketing This is the first of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. There are no official figures on the size of the affiliate market […]

understand the opportunity that is affiliate marketing This is the first of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. There are no official figures on the size of the affiliate market in Australia. However, informal research suggests that this market is currently growing at the rate of >30% per annum. In the United States more formal data reports that affiliate marketing sales topped $5 billion in 2017, while in the United Kingdom, affiliate marketing sales now exceed 1% of GDP. So, what is affiliate marketing? The fact is, affiliate marketing takes many forms, and there are many business models involving affiliate marketing operating profitably around the world in 2018. Investopedia defines affiliate marketing as, ‘an advertising model where a company pays compensation to third party publisher…