Some 50% of people have heard of it and 17% have used the collaborative economy . Just ten years ago the term was unheard of and most consumers would not have been able to imagine using it – even if they knew what it was.  These statistics highlight just how much consumers are changing. Air […]

Some 50% of people have heard of it and 17% have used the collaborative economy . Just ten years ago the term was unheard of and most consumers would not have been able to imagine using it – even if they knew what it was.  These statistics highlight just how much consumers are changing. Air BNB was rejected by countless potential investors because no one could imagine that someone would rent out a part of their home to a stranger, or that the stranger would agree to stay there instead of a hotel. Just 10 years ago, this idea seemed absurd. Now, Air BNB accommodates more people than Hilton and is trusted by millions of consumers around the world. Indeed, its success and impact has been such that in addition to impacting the hotel industry, it has impacted the real estate industry.  In the dim and distant past, consumers trusted…