complete the online sales process Just as sales are always more important than the number of enquiries in the offline environment, so conversion rates are more important than the number of visitors in the online environment. It is also important to identify and address the stage at which visitors fail to become purchasers. Research suggests […]

complete the online sales process Just as sales are always more important than the number of enquiries in the offline environment, so conversion rates are more important than the number of visitors in the online environment. It is also important to identify and address the stage at which visitors fail to become purchasers. Research suggests that more than 80% of online shoppers abandon their shopping cart at the checkout. Abandonment rates at the checkout identified by RADWARE research were: Desk top devices – 70% Mobile devices – 97% Perhaps more important than the abandonment rates are the reasons for abandonment. Pulse found these to include: Shipping costs higher than expected – 54% Not ready to purchase – 50% Did not qualify for free shipping – 44% Cost of shipping only shown at checkout – 34% These findings suggest that: Delivery cost are a major issue Free shipping should cut in…