ACHIEVE SUSTAINED RETURNS BY BECOMING THE DISRUPTOR When he and Mc Cain competed for the presidency of the United States, Barrack Obama did something that had never been done before – he raised $55 million in just 29 days using only social media. He made it easier than ever for supporters to give, removing a […]

ACHIEVE SUSTAINED RETURNS BY BECOMING THE DISRUPTOR When he and Mc Cain competed for the presidency of the United States, Barrack Obama did something that had never been done before – he raised $55 million in just 29 days using only social media. He made it easier than ever for supporters to give, removing a number of barriers. No one had used social media in this way before. Obama was a disruptor. He changed to approach the political fundraising in the United States of America and ultimately throughout the Western World. This in itself demonstrates the potential of being the disrupter. The fact that the upcoming Clinton campaign will have to disrupt again is evidence of the ongoing importance of innovation. As discussed at length in my lead article this week (in THE REPORT) the world is changing, and the speed of change is increasing. Ignoring disruption is not an…