a documented strategy beats an undocumented strategy A Social Media Today 2107 survey, found that 57% of content marketers in the B2B environment could demonstrate exactly what impact content marketing has had on sales. All of these marketers have in place relevant key performance indicators (KPIs) and a system for accurately monitoring the impact of […]

a documented strategy beats an undocumented strategy A Social Media Today 2107 survey, found that 57% of content marketers in the B2B environment could demonstrate exactly what impact content marketing has had on sales. All of these marketers have in place relevant key performance indicators (KPIs) and a system for accurately monitoring the impact of the strategy against these KPIs. In other words, this 57% of content marketers are not simply implementing strategies and hoping or believing they will work. Related and equally interesting statistics include: 37% have a documented strategy 83% of marketers with a strategy say it is very effective 61% of successful strategies are documented The fact is, all marketing strategies should be fully integrated and fully documented. Strategies that exist only in the head, or which evolve as they are implemented, produce poorer results or cost a lot more to implement. The documented strategy needs to…