incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Recent research in the United States found that 60% of people with a smart phone that enables voice […]

incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Recent research in the United States found that 60% of people with a smart phone that enables voice search actively use that facility. Reasons for using voice search were highlighted as follows: It is quicker – 43% Easier when driving – 42% It’s fun – 38% It’s easier – 38% Morea accurate when driving – 28% Don’t like typing – 21% Whatever the reason, it is apparent that voice search is becoming increasingly common. Google estimates that 20% of all searches are now voice searches. Does this matter? Will it affect business? Yes, it will! Voice search has very real implications for search engine optimisation and search in general in as much as:…