pay more attention to images This is the second in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the importance people attribute to the sense of sight. Do not underestimate the […]

pay more attention to images This is the second in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the importance people attribute to the sense of sight. Do not underestimate the importance of the visual aspects of communication. Research reported by Elizabeth Ching in CrowdRiff found that 63% of consumers consider images more important than product descriptions. The research also found that: 53% of consumers found images more important than reviews 30% of people are more inclined to order from a menu with photographs People who shop on mobile phones (33% of consumers) say images are the most important feature These findings highlight the importance, not just of the visual aspects of marketing, but of images in particular. This is further evidenced by the current growth…