generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of issues that they are interested in having addressed in this newsletter. This is the fourth of five issues raised by readers. Most, if not all of them, have been raised on more than one occasion. LEAD GENERATORS […]

generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of issues that they are interested in having addressed in this newsletter. This is the fourth of five issues raised by readers. Most, if not all of them, have been raised on more than one occasion. LEAD GENERATORS I suspect that I am not the only person who sees the irony in the flood of emails, repeat emails, and follow up emails from so called consultants offering lead generation services. If sending out lame emails is how they generate their own leads, how are they going to generate leads for me should I be foolish enough to engage them? Fortunately, I have never been that foolish. Lead generation is most certainly a challenge for many businesses. Indeed, in a recent survey 63% of b2b marketers highlighted lead generation as a significant problem. Highlighting…