develop and implement core values that staff and customers relate to This is the first in a series of five thoughts addressing the importance of core values and culture in driving team productivity, maximising sales and margins, and minimising costs. There is almost certainly nothing more potent than core values that staff engage with and […]

develop and implement core values that staff and customers relate to This is the first in a series of five thoughts addressing the importance of core values and culture in driving team productivity, maximising sales and margins, and minimising costs. There is almost certainly nothing more potent than core values that staff engage with and reflect in their daily behaviour, in terms of maximising return on investment and overall profitability. A study reported in the Harvard Business Review found, contrary to popular belief, that 77% of consumers do not consider themselves to have a relationship with a brand, and only 13% of consumers consider frequency of interaction with a brand to impact whether or not they have a relationship with a brand. Most interesting and relevant here is the finding that 64% of consumers indicated that shared values have a direct impact on whether or not they have a relationship…