implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Research completed in the United States in 2018 found that 51% of SMEs say they rely on social media […]

implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Research completed in the United States in 2018 found that 51% of SMEs say they rely on social media to grow their businesses. Despite this, 60% say they lack the capacity to track the effectiveness of their social media strategy. Another study found that 65% of SMEs believe their social media advertising is effective. Despite this, 39% say they lack the capacity to accurately track the effectiveness of their social media advertising. In other words, there seems to be general agreement about the importance of social media and the importance of social media advertising. All indications are that both will continue to grow in popularity. The issue seems to be, however, that many SMEs…