66% switch because of poor service

get your service right to drive repeats and referrals The fact that Australia does not have a service culture is both obvious and damaging. Most businesses in Australia offer average business at best, and most retailers in Australia offer little or no service at all. Most of the retailers offering high quality service are international […]

get your service right to drive repeats and referrals The fact that Australia does not have a service culture is both obvious and damaging. Most businesses in Australia offer average business at best, and most retailers in Australia offer little or no service at all. Most of the retailers offering high quality service are international businesses, and the situation is much the same for business in general. Good service is so rare in Australia that when it is experienced, it is talked about for weeks, if not months. The excuses offered by business for not offering good service, including concerns about the cost of training staff who might leave, are both amazing and self-serving. I love the saying – ‘it is better to train staff that will leave than not train staff that will stay’. Research by Accenture in the United States found that 66% of customers switch brand and,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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