68% leave because the vendor does not care

QUESTION – how do I maximise repeat business and referral rates?THOUGHT – show that you careI have written a lot about the importance to consumers of feeling significant. No matter how ‘un-important’ an individual might seem, and no matter how little they are spending, everyone wants to feel that they have significance in the world. […]

QUESTION – how do I maximise repeat business and referral rates?THOUGHT – show that you careI have written a lot about the importance to consumers of feeling significant. No matter how ‘un-important’ an individual might seem, and no matter how little they are spending, everyone wants to feel that they have significance in the world. Along with certainty, variety, connection, growth and making a contribution, significance is one of 6 key drivers of 21st-century consumer behaviour. Further, when a consumer feels they are significant, they are far more likely to repeat an action. If a business makes them feel important, or at least significant, consumers are far more likely to buy again or refer. They are far more likely to have a higher lifetime value. Part of making a customer feel significant is demonstrating that you care. This is highlighted in recent research reporting that 68% of customers have changed…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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