A recent study found that men spend 68% more online than women. The research found that men are more likely to buy high priced items and luxury goods. They are also more likely to: Add related items to their cart at check out Buy in bulk Respond to promotions Take up package deals This is […]

A recent study found that men spend 68% more online than women. The research found that men are more likely to buy high priced items and luxury goods. They are also more likely to: Add related items to their cart at check outBuy in bulkRespond to promotionsTake up package deals This is contrary to popular belief that women spend more than men. It is also interesting to note that 79% of women shop online compared with 77% of men who shop online. Another fact, often overlooked by business people is that 61% of all website visits and 30% of all online retail sales involve a smartphone rather than a laptop or desktop, highlighting the importance of mobile-friendly sites. Another intuition-based decision by many online sellers is to price a product low to be competitive and inflate the price the delivery so that some of the margin lost on the price…