embrace the potential of affiliate marketing This is the second of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. A recent survey found that not only are some 70% of Australian advertisers […]

embrace the potential of affiliate marketing This is the second of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. A recent survey found that not only are some 70% of Australian advertisers involved in affiliate marketing, but the majority intend to increase their affiliate marketing spend in the next 12 months. Research suggests that about 50% of affiliate marketing programmes fall into four categories: Fashion Sport Health and beauty Travel The biggest affiliate marketing player in Australia is reported to be Commission Factory, which is said to enjoy close to 50% of the market. AdNews estimates that the ad-spend relating to affiliate marketing in Australia is growing at 14% per annum – a significant number given the slow growth rates in expenditure in other channels. In 2017…