QUESTION – how do I maximise conversion rates?THOUGHT – monitor, review, and change your strategyWhat is the enquiry rate of each of your sales staff? What percentage of the leads are qualified?What is the average conversion rate for sales staff in your industry? What is the average percentage of qualified leads per salesperson in your […]

QUESTION – how do I maximise conversion rates?THOUGHT – monitor, review, and change your strategyWhat is the enquiry rate of each of your sales staff? What percentage of the leads are qualified?What is the average conversion rate for sales staff in your industry? What is the average percentage of qualified leads per salesperson in your industry? Research suggests that 70% of small business owners retail the conversion rates for their business in their heads, and very few know what the average conversion rate is in their industry. This information is critical. It should be known, documented, reviewed, and then used to: Refine your strategyIdentify good staffGuide training The average and best practice conversion rates vary by industry. It is, therefore, important to know what they are in your industry. Once you know this, you are in a better position to develop strategies that will get you into the top quartile,…