make it as easy as possible This is the second of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other […]

make it as easy as possible This is the second of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other less significant issues. But why one online shop and not another? Australian research has found that 70% of online shoppers want to be able to shop at any time and on any device. Indeed, this is viewed as one of the main advantages of shopping online, playing directly into the convenience requirement. In terms of the platforms used, research in Australia found as follows: Laptops – 71% These numbers demonstrate that to be optimally effective an online shop must work equally well on all devices. Such sites need to be fully responsive. This point is…