73% want their time valued

retain customers by helping them solve problems Can you think of a time when you approached a business with a problem with one of their products, in person, on the phone, or by email, and felt that the first priority of the representative you were communicating with was to get you out of the business, […]

retain customers by helping them solve problems Can you think of a time when you approached a business with a problem with one of their products, in person, on the phone, or by email, and felt that the first priority of the representative you were communicating with was to get you out of the business, off the phone or to stop emailing? I would be staggered if you have not had this problem, and not at all surprised if you had endured this type of experience many times. Forrester Research in the United States found that 77% of people surveyed could recall an experience of this type. Some 77% of respondents complained about staff and the business viewing their time as being more important than that of the customer. In another survey, this time by Aspect Research, it was found that 73% of respondents would, to quote the survey –…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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